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MICROFACTOR

Client stories

Grouped by line: AI transformation consulting and marketing GEO (Metis AI). Challenge → approach → outcomes you can accept. Anonymized.

Consulting

AI transformation consulting

Process and operations intelligence with acceptanced delivery — the same team takes pilots into production. Forge knowledge capability sits on this path.

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ConsultingA national retail groupRetail

Rebuild the member-value loop with operable customer data

Member and transaction data were fragmented across channels. We prioritized scenarios through consulting, then built customer-data and journey-ops capability.

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ConsultingAn FMCG brand (food & beverage)FMCG

Bring assortment and media budget back to one demand judgment

Online, offline, and content platforms pulled assortment and budget in different directions. Demand sensing and scenario workshops restored an explainable decision rhythm.

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ConsultingA licensed financial institutionFinancial services

Scale knowledge work and client service under compliance constraints

Internal knowledge was scattered and frontline load was high, while blunt automation was blocked by compliance. Governance first, then auditable knowledge assist.

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ConsultingA leading healthcare enterpriseHealthcare & pharma

Healthcare - AI smart outbound calling

Built an AI outbound system for a leading healthcare firm: multi-turn dialogue, verification, ticket routing, and deep CRM / scheduling integration — moving follow-ups and appointment reminders from manual volume to operable process.

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ConsultingAn e-commerce companyRetail

E-commerce - AI inventory forecasting

Built AI inventory forecasting and dynamic replenishment advice for an e-commerce company, integrated with supply-chain systems — improving sell-through and stockouts with more agile response.

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ConsultingA discrete manufacturing companyTurn quality and process signals into actionable alerts — not after-the-fact reportsQuality insight lagged line decisions. We started from acceptanced alert scenarios and connected process, QC, and planning data with a response loop.
ConsultingA provincial telecom operatorFrontline service intelligence: speed without sacrificing explainabilityComplex plans and policies drove high frontline cost. We started with knowledge and ticket assist — citations, review, and monitoring — not unattended replacement.
ConsultingA travel & hospitality groupConnect yield, experience, and frontline service with ops intelligenceChannel, order, and service data were split; experience issues closed slowly. We focused on ops views and service intelligence; GEO only as an optional marketing add-on.
ConsultingA public-service organizationExplainable decision support inside clear data boundariesMulti-system data was hard to assemble; briefing packs were hand-stitched. We started with boundaries and governance, then delivered explainable analysis products — not black-box forecasts.

GEO

Marketing GEO (Metis AI)

A marketing path: be seen and understood correctly in generative answers. Monitor and re-test — not a short-cycle score promise.

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GEOA consumer brand (marketing scenario)FMCG / retail marketing

Be seen and understood correctly in generative answers

Brand presence in major LLMs and answer engines was inconsistent or missing. GEO (Metis AI) built a measurable visibility and representation loop — explicitly a Marketing product path.

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GEOA leading medical-device groupMedical-device GEO: resolve conflicting truths and unreadable documentsDistortion in AI answers came from non-unique facts, unscannable manuals, and stale archives. GEO aligned names, structured documents, and re-tested four query types — a Marketing generative-visibility path, not a short-cycle score promise.
GEOA cross-border DTC / independent-store brandGlobal GEO for a cross-border store: close multilingual data splitsInconsistent bilingual facts, JS-empty product shells, and a missing source chain made the brand almost invisible in AI search. GEO used a cross-language fact table, crawlable product pages, and query-aligned pages — measurable and re-testable, not sold as a short-cycle score lift.
GEOA major Europe–US telecom operatorTelecom GEO: regional silos, dynamic tariffs, and long-tail negativityHundreds of country subdomains, dynamic promo crawl failures, and extreme-scenario complaints generalized as “poor network quality.” GEO unified facts, semanticized promos, and rebuilt official FAQ / Schema citation — a Marketing path, not a short-cycle score promise.