Unified knowledge graph
Integrate multi-country tariffs and contract terms into structured APIs and one fact table.
Telecom GEO: regional silos, dynamic tariffs, and long-tail negativity
Hundreds of country subdomains, dynamic promo crawl failures, and extreme-scenario complaints generalized as “poor network quality.” GEO unified facts, semanticized promos, and rebuilt official FAQ / Schema citation — a Marketing path, not a short-cycle score promise.
Challenge
Silos, stale promo prices, and amplified long-tail complaints
A major Europe–US operator faced mis-recommendation risk: plans, roaming tariffs, and enterprise SLA lived across hundreds of country subdomains. Live promo prices depended on dynamic front-end loads, so crawlers often captured only static list prices. Localization across 50+ countries differed on 5G plan specs and cloud SLA. Extreme-scenario complaints — peri-urban coverage gaps, stadium congestion — were heavily weighted and generalized as overall poor quality; official SLA was drowned by community threads.
Approach
Unified knowledge graph → semantic promos → official trust chain
Semanticize dynamic information
Turn live promos into readable semantic blocks with validity windows so models can output actual paid prices.
Rebuild the trust chain
Deploy official FAQ clarification pages and Schema so answers prefer official SLA over extreme community complaints.
Outcome
Hit rate, tariff accuracy, B2B inquiries (this engagement’s observations)
- Consumer plan-selection hit rate: this case records a 65% lift versus prior mis-recommendations that often named competitors; selection questions stably surfaced the brand near the top of answers.
- Tariff and promo accuracy reached 90%, outputting paid prices and reducing complaints from list-price mismatch.
- B2B dedicated-line inquiries grew 30%, with answers more often citing official data. These are this engagement’s records — not a score or ranking promise to other clients.
Capabilities
- Marketing - GEO
- Brand knowledge structure
- Answer-engine monitoring