Unify critical demand signals
Pilot one category and region; align sales, inventory, and limited external signals into a weekly-readable demand view.
Bring assortment and media budget back to one demand judgment
Online, offline, and content platforms pulled assortment and budget in different directions. Demand sensing and scenario workshops restored an explainable decision rhythm.
Challenge
Scattered demand signals, slow decisions
Sales, inventory, content engagement, and channel feedback lived in separate systems. Category and marketing lacked a shared fact base for what to push or cut; budget moves lagged channel shifts.
Approach
Demand sensing + decision workshops + light productization
Decision workshops
Bind assortment and media budget into one agenda; leave with an actionable push/cut list and owners.
Light productization
Engineer the pilot view into a reusable internal panel or workflow — not a one-off report.
Outcome
Explainable assortment and budget cadence
- Category and marketing share one demand view and decision minutes for the pilot region.
- Weekly push/cut recommendations have clear inputs, outputs, and owners.
- A method template that can extend to other categories without a black-box model lock-in.
Capabilities
- AI consulting
- Data science
- Marketing decision support
MICROFACTOR