GEO

GEO methodology

SEO optimizes ranked links. GEO optimizes synthesized answers, citations, and entity representation. They can coexist — with different metrics and actions.

SEO vs GEO

SEOGEO

SurfaceSERP linksAI assistant answers and citations

MetricsRank, clicks, trafficWeighted visibility, citation rate, SOV

KnowledgeKeyword pages for crawlersEntity graphs + citable knowledge sites

CadenceCrawl / index cyclesDaily standardized probes with history

Five-step closed loop

Monitor

Run daily probes across leading engines; establish baselines.

Diagnose

Surface entity gaps, narrative drift, and competitor-winning prompts.

Structure

Build entity graphs and evidence chains models can understand.

Publish

Ship structured knowledge and GEO-oriented content as citable sources.

Measure

Next probe cycle proves deltas vs. history and competitors.

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