MICROFACTOR

Insights

Views, briefs, and themes on enterprise AI, data foundations, generative capability, and industry delivery — written for people who decide, not for decks.

Book Discovery Views & practice

Insight should sharpen judgment, not inflate vocabulary

MICROFACTOR connects consulting, data science, AI, and marketing across transformation work. This hub collects judgments formed in real delivery: moving beyond pilots to acceptably operated systems, building decision-grade data first, embedding GenAI and agents into processes, and — where marketing matters — the boundaries of generative visibility (GEO). We do not invent client metrics or unverified partner claims.

Views & practice

Short pieces for transformation agendas: problem framing, method choice, and delivery rhythm.

View2026-06Beyond pilots: moving enterprise AI into acceptable operationsMost organizations do not lack model demos. They lack the path from a protected pilot to a capability that can be accepted, operated, and extended.Read article

View2026-05Data foundations first: decision-grade data before modelsModels turn over quickly; decision-grade data and governance do not assemble on demand. Without a trusted foundation, GenAI only produces fluent, unauditable answers faster.Read article

View2026-04Retail & FMCG: connecting demand sensing to executable decisionsSignals are not scarce. What is scarce is closing the loop from demand sensing into replenishment, pricing, assortment, and marketing action.Read article

View2026-05Finance & asset management: governance boundaries for data and AIIn financial contexts, competitiveness often sits less in flashier models than in auditable boundaries: what may automate, what must stay human, and how evidence is retained.Read article

Reports & briefs

Longer framework essays published as HTML for reading and sharing — not third-party PDF download pages.

Brief2026-06An enterprise GenAI operating model: use cases, risk, delivery shapesGenAI is not one product. It is a set of capabilities that need an operating model. This brief frames use-case selection, risk control, and delivery shapes.Read article

Brief2026-07Measuring AI value: baselines, metrics, and acceptance“Improvement” without a baseline cannot be defended; a project without acceptance criteria cannot end. This brief offers a measurement frame for management conversations.Read article

Themes

Ongoing topics: agents, measurement, and marketing visibility.

Theme2026-07Agentic AI: from conversational assistants to orchestrated workWhen models call tools and advance multi-step tasks, the “assistant” becomes a process participant. The theme shifts from chat experience to orchestration, permissions, and failure recovery.Read article

Theme2026-06Brand visibility inside generative answersWhen users hand questions to generative engines, whether a brand is mentioned — and how it is described — becomes a marketing visibility issue. GEO serves that agenda: a marketing capability, not the whole of consulting transformation.Read article

Book Discovery

Share industry and goals for a reference conversation.

8 insight articles published; more to follow.

Book Discovery AI consulting